TX WEST COAST TRADING LLC (“we”, “us”, or “our”) operates the website https://xyngu.com/ (the “Site”) and provides products including hoodies, blankets, 4-piece bedding sets, and decorative wall art. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, or interact with our services. It also outlines your privacy rights under applicable laws, including the California Consumer Privacy Act (CCPA) and the European Union’s General Data Protection Regulation (GDPR).

1. Information We Collect

We only collect personal information necessary to fulfill the purposes outlined in this Policy, adhering to the principle of data minimization . The information we collect falls into two categories: information you provide voluntarily, and information collected automatically.

1.1 Voluntarily Provided Information

When you engage with our services, you may choose to provide the following personal information:

  • Contact Information: Full name, email address (e.g., service@xyngu.com for communications), phone number, and shipping address (e.g., 8507 DE MOSS DR, HOUSTON, TX 77036 for returns or correspondence).
  • Payment Information: Credit card details, debit card information, or other payment method identifiers (collected and processed by third-party payment processors; we do not store full payment card data).
  • Account Information: Username, password, and purchase preferences when you create an account on our Site.
  • Communication Data: Content of messages you send to us via email, contact forms, or customer support channels.
  • Order Details: Product selections, order history, and delivery instructions to process and fulfill your purchases.

1.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device and usage through cookies, web beacons, and similar tracking technologies . This information includes:

  • Device Information: IP address (dynamic IP addresses may be considered personal data under GDPR ), device type, operating system, browser version, and unique device identifiers.
  • Usage Data: Pages visited on our Site, time spent on each page, search queries, referral URLs, and click-through patterns.
  • Location Data: Approximate geographic location derived from your IP address, where permitted by law.

2. Legal Bases for Processing Your Information

We only process your personal information when we have a valid legal basis to do so. Under GDPR, these bases include :

  • Performance of a Contract: To process and fulfill your orders, communicate order updates, and provide customer support related to your purchases.
  • Your Consent: To send marketing communications (you may withdraw consent at any time) and use tracking technologies (you may manage cookie preferences via your browser).
  • Legitimate Interests: To improve our Site functionality, analyze user behavior, prevent fraud, and ensure the security of our services—provided our interests do not override your privacy rights .
  • Compliance with Legal Obligations: To maintain records for tax purposes, respond to legal requests, and comply with applicable laws and regulations.

3. How We Use Your Information

We use the collected information for the following specific purposes:

  1. Process and Fulfill Orders: Verify your identity, process payments, ship products, and provide order confirmations and delivery updates.
  2. Provide Customer Support: Respond to your inquiries, resolve issues, and address concerns related to our products or services.
  3. Improve Our Services: Analyze usage data to enhance Site navigation, optimize product offerings, and develop new features that align with user needs.
  4. Send Marketing Communications: Share information about new products, promotions, and special offers—only if you have opted in to receive such communications.
  5. Prevent Fraud and Ensure Security: Monitor for suspicious activity, detect and prevent fraudulent transactions, and protect our Site and users from unauthorized access.
  6. Comply with Legal Requirements: Maintain accurate records, respond to subpoenas or regulatory requests, and adhere to tax, commercial, and data protection laws.

4. Disclosure of Your Information

We do not sell your personal information to third parties for monetary gain, except as explicitly disclosed in this Policy. We may share your information with the following categories of third parties:

  • Service Providers: Third-party vendors who assist us in operating our business, such as payment processors (e.g., PayPal, Stripe), shipping carriers (e.g., USPS, FedEx), email marketing platforms, and website analytics tools. These providers are only permitted to use your information to perform the services we request and are bound by confidentiality agreements .
  • Legal and Regulatory Authorities: When required by law, court order, or government regulation, or to protect our legal rights, property, or the safety of our users.
  • Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity as part of the business transaction—we will notify you of such a transfer via email or prominent notice on our Site.
  • Aggregated or Anonymized Data: We may share non-personal information (e.g., aggregated purchase trends, anonymous usage statistics) with business partners or advertisers, as this data cannot identify you.

5. Your Privacy Rights

Depending on your jurisdiction (e.g., California, EU member states), you may have the following rights regarding your personal information. We will respond to all valid requests within the timeframes required by applicable law .

5.1 Rights Under CCPA (For California Residents)

California residents are entitled to the following rights under the CCPA and its amendments :

  • Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we have shared it.
  • Right to Delete: Request the deletion of your personal information, subject to exceptions (e.g., information needed to fulfill a legal obligation or process a return ).
  • Right to Opt-Out of Sale: While we do not sell your information, you may submit an opt-out request if we change our practices in the future.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights (e.g., refusing service, increasing prices) .

5.2 Rights Under GDPR (For EU Residents)

EU residents are entitled to the following rights under GDPR :

  • Right of Access: Request a copy of the personal information we hold about you.
  • Right of Rectification: Request correction of inaccurate or incomplete personal information.
  • Right to Erasure (“Right to Be Forgotten”): Request deletion of your personal information, where applicable.
  • Right to Restriction of Processing: Request that we limit the processing of your information (e.g., if you dispute its accuracy).
  • Right to Data Portability: Request your information in a structured, machine-readable format to transfer to another data controller.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.

5.3 How to Exercise Your Rights

To exercise any of the above rights, please submit a request via:

  • Email: service@xyngu.com (please include “Privacy Rights Request” in the subject line)
  • Mail: TX WEST COAST TRADING LLC, 8507 DE MOSS DR, HOUSTON, TX 77036, United States

We may require you to provide verification of your identity (e.g., a copy of your ID, confirmation of your email or shipping address) to ensure the security of your request. For requests from authorized agents, we will require proof of the agent’s authority to act on your behalf.

6. Data Security

We implement reasonable and appropriate security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction . These measures include:

  • Encryption of sensitive data (e.g., payment information) during transmission and storage.
  • Secure socket layer (SSL) technology for our Site to protect data in transit.
  • Access controls limiting access to personal information to authorized personnel only.
  • Regular security audits and updates to our systems and processes.

While we strive to protect your information, no security system is completely infallible. If a data breach occurs that compromises your unencrypted personal information, we will notify you and relevant regulatory authorities in accordance with applicable law .

7. Cookie Policy

We use cookies (small text files stored on your device) to enhance your Site experience, analyze usage patterns, and personalize content . You can manage your cookie preferences through your browser settings—most browsers allow you to block or delete cookies. However, disabling certain cookies may limit your ability to use features of our Site (e.g., saving items to your cart).

Types of cookies we use:

  • Necessary Cookies: Essential for the Site to function (e.g., remembering your cart items).
  • Analytics Cookies: Track Site usage to improve performance (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver personalized promotions (only if you have opted in).

8. Children’s Privacy

Our Site and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without parental consent, we will delete it immediately. For children aged 13–16, we require explicit consent before processing their information for any purpose .

9. International Data Transfers

If you are located outside the United States, your personal information may be transferred to and processed in the United States, where our servers and service providers are located. We ensure such transfers comply with GDPR and other applicable laws, including using standard contractual clauses or relying on the EU-U.S. Data Privacy Framework .

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. We will notify you of material changes by posting the updated Policy on our Site with a new effective date, or by sending you an email if you have provided your contact information. We encourage you to review this Policy regularly.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

TX WEST COAST TRADING LLC

Email: service@xyngu.com

Address: 8507 DE MOSS DR, HOUSTON, TX 77036, United States

For EU residents, you also have the right to lodge a complaint with your local data protection authority if you believe our processing of your information violates GDPR .